College EntertainersMost colleges and universities have a campus activity board that brings entertainers and special events to campuses. To locate and hire these entertainers, many campuses send their student activity board members to one of the seven regional or the national NACA (National Association of Campus Activities) conventions. More than 100 entertainers, talent agencies, and companies that provide promotional services exhibit their products at these conventions in an area similar to a trade show. (Conference attendees call this the Marketplace.) Approximately 20 entertainers are selected to present a short program (called a showcase) in which they demonstrate what they would do if hired to perform on campus. Many other entertainers have videos and CDs, which they hand out to
student attendees. Only one or two members of any student group can actually set up a contractual agreement with an entertainer or his or her agency. Other student attendees provide input as to which entertainers best match the demographics of their institutions.Refer to College Entertainers. The student members might agree to pay lodging and travel expenses in return for the entertainer reducing his or her fees by $100. This is an example of:
A. engage in cross promotion
B. negotiation
C. countertrade
D. cross-sell
E. create a value chain
Answer: B
You might also like to view...
3M's place strategy in its marketing program made it convenient for ________ to buy Post-it Flag Highlighters and Post-it Flag Pens.
A. teachers only B. office workers only C. college students and office workers D. external salespeople only E. college students only
Parker & Stone, Inc., is looking at setting up a new manufacturing plant in South Park to produce garden tools. The company bought some land six years ago for $5.7 million in anticipation of using it as a warehouse and distribution site, but the company has since decided to rent these facilities from a competitor instead. If the land were sold today, the company would net $6 million. The company wants to build its new manufacturing plant on this land; the plant will cost $13.2 million to build, and the site requires $840,000 worth of grading before it is suitable for construction. What is the proper cash flow amount to use as the initial investment in fixed assets when evaluating this project?
As part of its strategic planning process, managers at Cigna learn what behaviors are required to ensure effectiveness. Discuss
Prowse Corporation is an oil well service company that measures its output by the number of wells serviced. The company has provided the following fixed and variable cost estimates that it uses for budgeting purposes. Fixed Element per MonthVariable Element per Well ServicedRevenue $4,000Employee salaries and wages$43,800 $1,000Servicing materials $600Other expenses$38,200 A total of 42 wells were actually serviced during October.The "Employee salaries and wages" in the flexible budget for October would have been closest to:
A. $80,800 B. $84,000 C. $74,000 D. $85,800