Tom and his managers are discussing the unemployment, inflation, and interest-rate trends that might affect their chain of coffee shops over the next 12 months and the projected growth in the areas where the stores are located. The managers are studying the ______ forces in their organization's general environment.
A. technological
B. sociocultural
C. political
D. economic
E. international
D. economic
Economic forces consist of the general economic conditions and trends like unemployment, inflation, interest rates, and economic growth that may affect an organization's performance.
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