When Sonja bought her new Samsung phone, she couldn't wait to show her co-workers its new features, all of which were widely-advertised by the company. The next day, three of them went out and bought the same phone. Which stage of the AIDA model was created through Sonja's actions?
A. awareness
B. desire
C. interest
D. attitude
E. purchase
Answer: B
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Which of the following accounts would appear on the inventory purchases budget and pro forma balance sheet?
A. Accounts payable B. Sales revenue C. Cost of goods sold D. Accounts receivable
Which of the following best describes a micro rest?
A) A short document with more extensive information available on a PC B) A document with short paragraphs C) A document with embedded links to detailed information D) A document that uses an inverted pyramid format E) A document that is sent using an instant messaging function
In paired comparison scaling, respondents allocate a constant sum of units, such as points, dollars, or chips, among a set of alternatives according to some specified criterion
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Your audience’s motivation to listen can be damaged by a poor introduction. 2. Audience members quickly form impressions of you. 3. A good introduction makes such an impact that it becomes virtually impossible for the thoughts of audience members to stray. 4. When audience members believe your topic directly affects them, they will pay closer attention.