In terms of copytesting, all of the following criticisms have recently been voiced, except:
A) copytests stifle creativity that is needed to produce ads that stand out
B) copytests favor emotional approaches in advertising
C) copytests tend to lead to ads about product benefits that are believable and understandable to a focus group
D) members of focus groups know little about creativity and are not legitimate judges of creative advertising
B
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Under the natural law theory of jurisprudence, an unjust law is no law at all
a. True b. False Indicate whether the statement is true or false
The ______ is a visual representation of relationship rating in which symbols or letters represent the relationships between departments.
a. cost optimization method b. relationship rating method c. line balancing method d. Muther’s grid
A(n) __________ is a third party who obtains possible benefits but no rights under a contract
a. incidental beneficiary b. intended beneficiary c. assignor d. donee beneficiary
Which capital budgeting method is most useful for evaluating a project that has an initial after-tax cost of $5,000,000 and is expected to provide after-tax operating cash flows of $1,800,000 in year 1, ($2,900,000 ) in year 2, $2,700,000 in year 3,
and $2,300,000 in year 4? A) net present value B) internal rate of return C) payback D) accounting rate of return