Audience orientation is

a. understanding what brings the people together.
b. understanding the listener's point of view.
c. gathering research material for the audience.
d. gathering demographic information about the audience.


b. understanding the listener's point of view.

Communication & Mass Media

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The management of an advertising company asked its PR manager to submit a presentation of the company's advertising campaigns including press releases, pictures, etc., from the previous fiscal year

He also wanted the company's social media activities included. This presentation is an example of measurement of a) production. b) attitudes. c) activities. d) awareness.

Communication & Mass Media

When someone uses the word dog and you understand the word to mean "a mangy, dirty, and disgusting animal, like the one that bit me when I was five years old," which level of meaning are you likely applying?

A. connotative B. contextual C. literal D. denotative

Communication & Mass Media

We can describe rhetorically sensitive people as those who __________.

A. change their beliefs and values depending on the situation B. tend to use sexist or homophobic language C. balance their own self-interests with that of others D. always communicate freely and openly

Communication & Mass Media

When Cy meets his best friend's father, Cy admires the man's confidence and self-assuredness. Later, when Cy learns that his friend's father is a top attorney with a prominent law firm, he is not surprised. When Cy readily accepts the father's profession as appropriate based on Cy's first impression, Cy is relying on ________ constructs.

A. psychological B. role C. interaction D. physical

Communication & Mass Media