The limitations in using publicity-based public relations tools stem primarily from the fact that
A. marketers alter the length of publicity releases.
B. publicity is never properly managed by media personnel.
C. media personnel consider only unfavorable messages as newsworthy.
D. it is time-consuming to convince media personnel that the information is newsworthy.
E. media personnel control the content of the communication.
Answer: E
You might also like to view...
With regard to spatial relationships, which of the following is considered to be public distance?
A. contact to 18 inches B. 18 inches to 4 feet C. 4 to 12 feet D. 12 feet to the limit of sight
________ refers to all the activities that communicate the value of a product and persuade customers to buy it.
Fill in the blank(s) with the appropriate word(s).
An asset is considered to be obsolete ________
A) only when it wears out B) only at the end of its useful life C) when it is fully depreciated D) when a newer asset can perform the job more efficiently than the old asset can
How a data source is displayed by the browser depends on the ________
a) browser that the data is displayed on b) data source items that exist in the data file c) TDC version d) element that the data source is bound to