A(n) _____ is the prepared scenario document that organizes information into responsibilities and lines of communication prior to an event.
a. emergency drill
b. media plan
c. crisis communication plan
d. disaster recovery program
e. press release
Ans: c. crisis communication plan
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Conflicts that are ______ tend to damage or destroy relationships.
Fill in the blank(s) with the appropriate word(s).
Because customers are not really concerned with timely delivery, customers are unlikely to differentiate between firms based on their order-to-payment cycles
Indicate whether the statement is true or false
________ releases a partner from liability for having exceeded his or her authority and binds the partnership to the contract as if it had been authorized all along.
A. Rescission B. Emancipation C. Ratification D. Devolution
Ruth Terry is a realtor. In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house. This free use of a moving truck is an example of a(n) ________
A) benefit B) demand C) social marketing concept D) need E) production orientation