A broad statement that captures the overall structure of what you want to focus on for a campaign is called a ______.

A. goal statement
B. objective statement
C. strategy statement
D. message statement


A. goal statement

Communication & Mass Media

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A couple demonstrates that they are moving into the bonding stage of their relationship by:

a.  getting married.   b.  having a common hobby.   c.  finding commonalities.   d.  referring to themselves by plural pronouns such as "we."

Communication & Mass Media

Television is more a forum for discussing and working out ideas on a variety of topics than a reflection of reality.

Answer the following statement true (T) or false (F)

Communication & Mass Media

When speaking at a special occasion, use the introduction to draw attention to the ________ of the event.

A. tone B. time C. importance D. size

Communication & Mass Media

You can signal the end of a speech with ________ signals.

A. verbal  B. both verbal and nonverbal  C. nonverbal 

Communication & Mass Media