Based on Benoit’s theory, a firm that uses puffery to build its image is attempting to do which of the following?

a. reduce the offensive act
b. evade responsibility
c. deny any responsibility
d. reduce the accuser’s credibility


a. reduce the offensive act

Communication & Mass Media

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Which theory says that people, like onions, have many layers?

a. Impression Management Theory b. Communication Privacy Management Theory c. Social Information Processing Theory d. Social Penetration Theory

Communication & Mass Media

A group of managers is reviewing resumes from job applicants for a sales position. The

group throws away the resumes of applicants who don't have sales experience. The group is A. applying criteria to select the best solution. B. brainstorming. C. analyzing the problem. D. identifying the problem.

Communication & Mass Media

Which statement is true of the constitutive approach to communication?

a. It is the way in which symbols take on meaning in a social context or society. b. It is an arbitrary representation of ideas, people, relationships, cultures, genders, and so forth. c. It brings into existence something that has not been there before. d. It can be used to study all communicative activity.

Communication & Mass Media

Acupuncture would most likely be practiced in the _______________ approach.

a. Western b. holistic c. personalistic d. magico-religious

Communication & Mass Media