Personal selling is a more appropriate tool than advertising when the objective is to
A. provide information.
B. minimize the cost per lead.
C. ask for a sale.
D. create brand appeal.
E. create awareness.
Answer: C
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In June, The Seascape Gallery sells an oil painting to Collegiate Systems, Inc Collegiate promises to pay for the painting in three months. The gallery prepares a draft ordering Collegiate Systems to pay $3,000 to First Bank on September 15 . Collegiate Systems signs the draft. The draft is a
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Indicate whether the statement is true or false