Companies feel compelled to look for quantifiable marketing techniques because
A) the government is increasing regulation of advertising and public relations.
B) traditional media connectors are largely unreliable.
C) not everything a company does is newsworthy.
D) the effects of communication are not quantifiable.
E) price pressure, global competition, and investor demands are escalating.
E
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When project managers take action before it is needed to prevent small concerns from escalating into major problems they are being ________.
Fill in the blank(s) with the appropriate word(s).
_____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries
a. Exchange controls b. Market groupings c. Joint ventures d. Direct foreign investments
Launch Cars, a car manufacturing company, has patented its breakthrough technology that reduces pollutant emissions by half. The company is now an active supporter of anti-pollution laws that are likely to diminish the profitability of many other auto makers. Launch Cars is attempting to ________.
A. lock in suppliers B. establish alliances C. reduce costs D. lock in customers E. raise barriers to market entry
When each sentence flows smoothly from the sentence before it and connects smoothly to the sentence after it, the resulting paragraph has coherence
Indicate whether the statement is true or false