Selective ________ refers to processes that screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs.
A. attention
B. learning
C. perception
D. exposure
E. retention
Answer: C
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Which of the following is an illegal marketing tactic?
A) puffery B) bait-and-switch C) testimonial D) viral marketing E) product placement
Which source of buying information is trusted by 36 percent of consumers?
A. ads on radio B. ads in magazines C. text ads on mobile phones D. branded websites E. TV program product placements
The standard deviation of the returns of Stock A is 45.9 percent, and the standard deviation of the returns of Stock B is 52.7 percent. Which of the following statements about the stocks is correct?
A. Stock A has a wider (more dispersed) probability distribution than Stock B, and hence lower total risk. B. Stock A has a tighter probability distribution than Stock B, and hence lower total risk. C. Stock B has a wider (more dispersed) probability distribution than Stock A, and hence lower total risk. D. Stock B has a tighter probability distribution than Stock A, and hence lower total risk. E. Stock B has a lower risk than Stock A, but nothing can be said about their probability distributions.
Which is less expensive to implement?
A) SSL/TLS B) IPsec C) Both cost about the same to implement.