The process of seeing if an organization is ready for an IMC campaign is called

A) a communications audit
B) quantitative research
C) an IMC audit
D) focus group research
E) a reality check


Answer: C

Communication & Mass Media

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Static evaluation is the

A) failure to acknowledge the other person or that person's definition of self. B) failure to distinguish the uniqueness among items because they are all labeled by the same term. C) denial of change. D) tendency to divide the world into two extreme categories.

Communication & Mass Media

Marcella dyed her hair pink because all the members of her favorite band have that hair color. What did Marcella rely on to make her decision?

A. reference group B. captive audience C. platitudes D. mediated audience

Communication & Mass Media

A group of employees that generates suggestions for improving operations at a company is called a(n) __________

a. focus group b. project team c. advisory group d. quality improvement team e. brainstorming group

Communication & Mass Media

The ability to speak with competence and confidence will provide empowerment

Indicate whether the statement is true or false.

Communication & Mass Media