Answer the following statements true (T) or false (F)
1. RFM stands for Regency, Frequency and Monetary.
2. The evolution of CRM is reporting, analyzing and predicting.
3. CRM is a technology based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future.
4. The business world is shifting from customer focus to product focus.
5. The Internet can completely replace the phone and face-to-face communications with customers.
1. FALSE
2. TRUE
3. FALSE
4. FALSE
5. FALSE
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Which of the following is false about workplace bullying?
a. bullying van have a direct influence on organizational productivity b. workplace bullying is often reported to HR c. Bullies tend to extinguish the stars and go-to employees d. Workplace bulling can be intentionally or subconscious behavior
Which kind of dividends have an interest-bearing promise to pay dividends?
a. property dividend b. stock dividend c. liquidating dividend d. scrip dividend
A core competency is ______.
a. the sum of all essential functions of an organization b. defined by a company’s vision statement c. what gives the company an important difference in providing customer benefits and perceived value d. the financial strength of the company
Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following best describes the purchase funnel for this scenario?
A) very wide at the top and narrow at the bottom B) very narrow at the top and wide at the bottom C) very narrow and vertical D) very wide and vertical E) very wide and horizontal