________ is a promotional strategy non-sponsors use to capitalize on the popularity or prestige of an event or property by giving the false impression that they are also sponsors.
A. Venue promotion
B. Reactive sponsorship
C. Viral promotion
D. Ambush marketing
E. Proactive sponsorship
Answer: D
You might also like to view...
After Olay entered and took over the Indian market with its anti-aging lotion, Ponds invested heavily in a similar product which used only natural ingredients. This is an example of a ________ defense
A) position B) flank C) counteroffensive D) contraction E) mobile
The production concept and the product concept are marketing management orientations that are more likely to lead to marketing myopia
Indicate whether the statement is true or false
The problem that is most likely to be faced by organizations using an egalitarian pay structure is
A. the difficulty in performing teamwork. B. the difficulty in external recruitment. C. the perception of excessive CEO pay. D. maintaining cooperation among employees.
If a firm takes on ________ it may be downgraded by rating agencies, resulting in ________ interest payments
A) too much incremental debt; lower B) too much incremental debt; higher C) too little incremental debt; lower D) too little incremental debt; higher