Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?
A) principle of closure
B) principle of duality
C) principle of delegation
D) principle of congruity
E) principle of neutrality
D
You might also like to view...
Under management contracting, a domestic firm ________
A) adopts management know-how from a foreign company B) manufactures the products of a foreign company C) exports its products to a foreign company D) provides financial capital to a foreign company E) exports management services to a foreign company
Small talk is light, informal conversation that has no agenda
Indicate whether the statement is true or false
Which of the following refers to a defense to negligence that consists of proving that the plaintiff did not exercise the ordinary degree of care to protect against an unreasonable risk of harm and that this failure directly results in causing the
plaintiff's harm? A) negligence per se B) contributory negligence C) comparative negligence D) res ipsa loquitur
_____ are graphics that may be incorporated into reports.?
A) ?Cartoons B) ?Surveys C) ?Data D) ?Scribbles