Which part of a PR plan would take into account elements such as mileage, postage, and staffing?

a. Budget
b. Tactic
c. Evaluation
d. Strategy


A

Communication & Mass Media

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All of the following use verbal codes EXCEPT

A) a speech. B) a proposal. C) an e-mail. D) the plea "Help me!" E) clearing your throat.

Communication & Mass Media

A team is a coordinated group of individuals organized to work together to achieve a specific, common goal

Indicate whether this statement is true or false.

Communication & Mass Media

The capacity of the supervisor to exert influence upward is referred to as the ________ effect

Fill in the blank with correct word

Communication & Mass Media

Which of the following statements about speaker credibility is true?

A. A speaker's credibility is affected by almost every aspect of the speech except delivery. B. A speaker's credibility is based on her or his reputation rather than on what happens during a speech. C. Credibility refers to the speaker's true character and competence, not merely to the audience's perception of the speaker. D. The same speaker can have high credibility for one audience and low credibility for another audience. E. Although credibility is an important factor for professional speakers, it does not matter in classroom speeches.

Communication & Mass Media