When service failure is severe, the recovery efforts to mend the relationship with the customer should be ______.
A. delayed
B. immediate
C. reckless
D. subdued
B. immediate
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Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?
A) marketing research B) marketing intelligence C) internal reports system D) consumer information support system E) external environment reporting system
A retail store prices its goods to achieve a gross margin of 30 percent. Up to the date of a fire that destroyed the store's inventory, sales were $200,000 and cost of goods available for sale was $150,000 . The estimated cost of the inventory destroyed is
a. $10,000. b. $35,000. c. $60,000. d. $50,000.
The matching rule is most closely related to the cash basis of accounting
Indicate whether the statement is true or false
Between you and ____, I don't think the merger will occur
A) I B) me C) we