Jean Pierre, a Frenchman, maintains a good demeanor in public and is recognized as a respected actor. What primary responsibility should his publicist play in maintaining his image with the public and the media?
a) Monitor the relationship between perception and reality and keep things in check
b) Minimize reputational damage and handle crisis communication, when and if they occur
c) Work to put a positive "spin" on the faults of his character if they get exposed in the public domain
d) Take the trouble to keep him out of the news when not required
a
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