According to an integrated marketing communications planning model, which of the following activities is best associated with the step "developing integrated marketing communications program"?
A. examining overall marketing plan and objectives
B. internal analysis
C. external analysis
D. determining advertising budget
E. analyzing receiver's response processes
Answer: D
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Indicate whether the statement is true or false
According to the classification system for global organizational culture as developed by Hofstede, the degree to which employees are threatened by ambiguity is known as:
A) power distance. B) uncertainty avoidance. C) ambiguity tolerance. D) long-term orientation.
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Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)