Segmented pricing is only effective when ________
A) the segments show similar degrees of demand
B) the cost of segmenting does not exceed the revenue obtained from the price difference
C) the segmented prices do not reflect real differences in customers' perceived value
D) the customers of different socio-economic classes are treated according to their rank
E) companies make their services and products accessible exclusively to wealthy patrons
B
You might also like to view...
Which of the following should a manager do if employees and their supervisors do not agree on what is part of the job?
A. collect more data B. revise organization structure C. reengineer the job D. file a grievance E. write job analysis
Online sales messages are generally much longer than direct-mail messages
Indicate whether the statement is true or false
Which of the following is a product cost?
A) sales commissions B) CEO's salary C) delivery van depreciation D) depreciation on production equipment
Firms will generally make-to-stock when:
A) there are many product options. B) delivery lead times are long. C) demand is unpredictable. D) all of the above E) none of the above