Which types of consumers are least likely to respond to a direct marketer?
a. new contacts and nonrespondents
b. nonregulars and new contacts
c. nonregulars and nonrespondents
d. nonregulars and new trails
a
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Mary is interested in incorporating research-based recommendations on how to use monetary rewards effectively. Which of the following is an implementation guideline for the principle of “reward employees in a timely manner”?
A. ensure pay levels vary significantly based on performance levels B. distribute fake currencies or reward points that can later be traded for cash, goods, or services C. only promise rewards that are available D. specify what employees are expected to do, as well as what they should refrain from doing
To gather information about an organization, a journalist first contacts a public relations professional, then visits the organization's website
Indicate whether the statement is true or false
When your reader may oppose your recommendation, you should begin the report by announcing the recommendation directly
Indicate whether the statement is true or false
Consideration is: A) the concern shown by the other contracting party
B) what is demanded by the promisor as the price for the promise. C) a stated number of dollars. D) the concern of both contracting parties for the protection of the environment.