The text states, "Good marketing is not a random activity." Create an example to respond to this statement.

What will be an ideal response?


Answers will vary, but should include discussion of marketing as thoughtful planning addressing questions of what, where, how, when, and for whom.

Business

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Managers of international companies that are attempting to develop a competitive advantage face a formidable challenge because

A. the company's mission is constantly changing. B. there are few or no alternative ways to use the company's scarce resources. C. without planning, we cannot make decisions that make good sense. D. time, talent, and money are scarce. E. resources are seldom scarce.

Business

The seller records the sales tax as part of the sales amount

Indicate whether the statement is true or false

Business

When does forcing work best to resolve conflicts?

A. When there is plenty of time to decide on an action. B. When the rules do not need to be enforced. C. When you know you’re right. D. When you are well protected by others.

Business

Write the comparative and the superlative degree of the word. Use more or most, when appropriate, instead of less or least. much

Business