De-escalation is an indirect termination strategy
Indicate whether the statement is true or false
FALSE
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A PR team circulated several news releases, newsletters, and web postings at a product launch. They also organized numerous events across the country. Which step of the public relations cycle does this signify?
a) Communication b) Research c) Programming d) Analysis
According to the Edelman survey “University Reputations and the Public,” what does the general public most want to hear from institutes of higher learning?
a. What it costs to attend? b. How they are preparing students for top job opportunities? c. Where their students rank nationally? d. What awards their athletic teams have won?
Aristotle described successful persuasion as having three important dimensions. Which is correct?
A) logos – emotion, pathos – emotion, ethos - logic B) logos – credibility, pathos – logic, ethos - emotion C) logos – credibility, pathos – emotion, ethos – logic D) logos – logic, pathos – credibility, ethos – emotion E) logos – logic, pathos – emotion, ethos – credibility
He founded the New York Times and the Republican Party:
a) Benjamin Day; b) James Gordon Bennett; c) Horace Greeley; d) Henry Raymond; e) William Cullen Bryant