Which of the following is true about behavioral segmentation on the basis of the loyalty variable?
A) Consumers tend to pay more for products that are targeted at their respective age group or generation.
B) By looking at customers who are shifting away from its brand, a company can learn about its marketing weaknesses and take actions to correct them.
C) Highly loyal customers of a brand are less likely to engage in word-of-mouth publicity than those who are not.
D) Completely loyal customers of a brand are typically loyal to two or three brands of a given product.
E) Only consumers who seek premium or luxury services are subjected to behavioral segmentation based on the loyalty variable.
B
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The percentages of household expenditures spent on food and beverages by residents of industrialized nations are _______________ the percentages spent by residents of developing nations.
A. two-thirds B. equal to C. half D. twice E. triple
Which of the following is not considered to be a liability?
A) Wages Payable B) Accounts Receivable C) Unearned Revenues D) Accounts Payable
The parol evidence rule:
A) Absolutely bars all oral evidence relating to additional terms of a contract. B) Creates a presumption that the written document contains the entire contract. C) Makes oral statements govern over written ones. D) Can be used to imply (add) terms to a contract. E) Is a provision in the Statute of Frauds
Identify three ways an agent may agree to become liable on a contract between the principal and the third party