A PR campaign’s plan ultimately strives to ______.

a. drive audience action or change
b. connect a targeted audience with the correct message
c. control the timing of targeted messages
d. produce data on audience reactions to messages


a. drive audience action or change

Communication & Mass Media

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Discuss the role of power in relation to the language and communication style in the workplace.

What will be an ideal response?

Communication & Mass Media

What are norms?

a. patterns of appropriate ways of communicating b. identities that individuals choose for themselves c. identities that are attributed to individuals by others d. terms used to refer to cultural groups

Communication & Mass Media

Reasoning from common ground or areas of agreement is crucial to a co-active approach to persuasion

Indicate whether the statement is true or false

Communication & Mass Media

When recruiters ask about actual events that have occurred within their organization to see how an applicant would handle the problem, these are known as critical incident questions.

Answer the following statement true (T) or false (F)

Communication & Mass Media