The Pie Hole, a local pizza restaurant, has a limited budget but wants to run an ad in the local daily. The business accepted a run-of-paper (ROP) advertising rate to save some money. This means that the owner of the Pie Hole
A. may find its ad anywhere in the newspaper, wherever space permits.
B. can ensure a choice position in the newspaper by paying the higher run-of-paper (ROP) rate.
C. is testing the pull rate of two identical size ads with different content for the same product.
D. will not require the newspaper to rerun its ad if production quality is less than desirable.
E. will be penalized if it decides to pull its ad before the closing date.
Answer: A
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