Ben & Jerry's, Whole Foods Market, Stonyfield Farm, TOMS, Keurig Green Mountain, and Patagonia all have engaged in visible and well-publicized activities as socially conscious companies with which major result?

A. reducing the risk of reputation-damaging incidents
B. increasing buyer patronage
C. apparent correlations between CSR and their stock prices as well as other measures of financial performance
D. reductions of their bottom lines by unspecified and unjustifiable amounts
E. internal benefits such as improved efficiency and workforce retention


Answer: B

Business

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