Which of the following forms of written communication would most likely be used to communicate with people outside of the organization?
a. bulletin boards
b. letters
c. reports
d. memos
b. letters
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The ______ are strategic, tactical, and operational.
A. three levels of planning B. three levels of diversity C. three strategic levels D. three levels of marketing E. three phases of the environment
The normal sequence of documents and operations on a well-prepared systems flowchart is:
A. bottom to top and right to left. B. bottom to top and left to right. C. top to bottom and left to right. D. top to bottom and right to left.
Brand reputation advantage is a type of ________ advantage
A) variable cost B) differentiation C) channel D) operating cost E) marketing cost
It is very difficult to build and shape culture in a(n) ______ firm.
a. large b. innovative c. collaborative d. small