What are probable results of attending and participating in trade shows and conventions at which you can speak with prospective consumers?
(a) Lower total unique hits on your site.
(b) An increased number of items in your merchandise catalog.
(c) Brand awareness and increased exposure.
(d) The acquisition of a dynamite domain name.
Ans: (c)
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The net effect to a corporation of the declaration and payment of a cash dividend is to
A) decrease assets and decrease stockholders' equity B) decrease liabilities and decrease stockholders' equity C) increase stockholders' equity and decrease liabilities D) increase assets and increase stockholders' equity
Personal selling is more important than advertising and sales promotion if the products being sold:
a. are standardized. b. have many consumers. c. have a low value. d. are technically complex.
Ryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Michael's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Ryan is said to have a(n) ________ and Michael, a(n) ________.
A. personal-accountability approach; laissez-faire approach B. increased search anxiety; decreased search anxiety C. formal search function; casual search function D. focused sense of information; unfocused sense of information E. internal locus of control; external locus of control
Which of the following is true of a partnership balance sheet?
A. It excludes any current liabilities. B. It reports a separate capital account for each partner. C. Unlike a corporation's balance sheet, it includes all income statement account information. D. It details the interest expenses of the business.