Which of the following is not true with regard to company sales potential for a market segment?
A. The magnitude of industry-wide marketing activities has a direct impact on the company's sales potential.
B. The magnitude of industry-wide marketing activities has an indirect but definite impact on the company's sales potential.
C. The market potential places an absolute limit on the size of the company's sales potential.
D. The intensity and effectiveness of a company's marketing activities relative to competitors' activities affect the size of the company's sales potential.
E. If a company spends twice as much as any of its competitors on marketing efforts, and if each dollar spent is more effective in generating sales, the firm's sales potential will be high relative to competitors'.
Answer: A
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