A(n) _____ is a word that has the opposite meaning of a word.
a. pseudonym
b. eponym
c. antonym
d. synonym
c. antonym
An antonym is a word that has the opposite meaning.
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The advertising agency department responsible for deciding where to place the advertising is which of the following?
A. research and planning B. creative activity C. media planning D. none of these
You can avoid misrepresenting information in your graphs by using
a. clearly delineated lines. b. bold and contrasting colors. c. consistent measurements. d. a bar code.
According to the textbook, messages are composed of:
a. text and visuals b. oral communication and written communication c. accurate information and inaccurate information d. factual information and social information
Public speaking is unique from other communication because
A. presentations are usually short. B. messages can be more complex. C. the presenter can make more points. D. having a good topic is less important.