Answer the following statements true (T) or false (F)

1. Dissonance is a neutral emotional state.
2. Persuasive effort are most relevant when a person is experiencing conflict before making a decision.
3. The degree of dissonance one feels after making a decision depends partly on how similar the initial evaluations of the options are.
4. Once you have persuaded someone to take an action your persuasive efforts are over.
5. Someone who identifies as conservative will prefer to watch conservative news networks.


1. True
2. True
3. False
4. False
5. True

Communication & Mass Media

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The management of an advertising company asked its PR manager to submit a presentation of the company's advertising campaigns including press releases, pictures, etc., from the previous fiscal year

He also wanted the company's social media activities included. This presentation is an example of measurement of a) production. b) attitudes. c) activities. d) awareness.

Communication & Mass Media

Some well-known people are treated as private persons (as opposed to public figures) in libel lawsuits today. This practice was encouraged by several Supreme Court decisions of the 1970s, including:

a) Megarry v. Norton and Time v. Hill; b) Time v. Hill and Time v. Firestone; c) Herbert v. Lando and Time v. Firestone; d) Hutchinson v. Proxmire and Time v. Firestone; e) Curtis v. Butts and Calder v. Jones.

Communication & Mass Media

According to the principle of __________ within the attraction theory, people who live or work close together are more attractive than those who are less physically close

Fill in the blank with correct word

Communication & Mass Media

Which font is easier to read for longer passages?

A) serif B) sans serif C) script D) decorative

Communication & Mass Media