MasterCard International links usage of its card with fund raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?
What will be an ideal response?
This practice is called cause marketing, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of its products. It may have the effect of encouraging the cardholders to charge more on their MasterCards (rather than Visa or American Express) - especially if they respect the charity receiving the contribution.
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The Europeans adopted the 13-digit _____ as a standard for universal product codes.
Fill in the blank(s) with the appropriate word(s).
On the basis of the analysis of historical sales, gross margins, turnover, the sizes of product packaging for each SKU, and the retailer's design criteria, a software can determine the optimal shelf space and location for each SKU. This describes the process of creating an effective
A. merchandise plan. B. placement plan. C. allocation plan. D. planogram. E. assortment plan.
For purposes of allocating joint costs to joint products using the relative sales value at split-off method, the costs beyond split-off
a. are allocated in the same manner as the joint costs. b. are deducted from the relative sales value at split-off. c. are deducted from the sales value at the point of sale. d. do not affect the allocation of the joint costs.
The requirement for a person to exhaust remedies cannot be waived by treaties
Indicate whether the statement is true or false