Targeting ads for specific consumer groups is called

A) positioning.
B) lowest common denominator.
C) unique selling proposition.
D) viral advertising.


Answer: A

Communication & Mass Media

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What will be an ideal response?

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________ games, through the use of a headset, generate realistic images, sounds' and other sensations that replicate an actual or imaginary environment.

A. MUD B. Virtual reality C. Iconic D. Casual

Communication & Mass Media

Which type of logical fallacy asserts an argument that is based on popularity rather than on evidence and reasoning?

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Communication & Mass Media