A ________ is a type of innovative product that requires customers adopting the innovation to significantly change their behavior.
A. discontinuous innovation
B. behavior-change innovation
C. continuous innovation
D. fad innovation
E. dynamically continuous innovation
Answer: A
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Jenny runs a produce stand in an inner-city neighborhood. With the recent layoffs, she has become popular because she gives her day-old produce to the local charity. Which of the following benefits does Jenny gain by donating produce to the local charity?
A. She needs to allocate separate space for her clearance merchandise. B. It offers her strong public relations benefits. C. It requires extra record keeping and transportation costs. D. The keystone price can be deducted from her income. E. She can recover a small percentage of the merchandise's cost.
Channels of distribution are included in
A. the controllable variables category. B. both controllable and uncontrollable variables. C. joint ventures. D. the fifth screening.
How does a polite request differ from a direct question?
A) A polite request ends with a question mark. B) A polite request ends with a period. C) A direct question ends with either a period or a question mark. D) A direct question is the topic sentence of a routine request's closing paragraph. E) A polite request includes a statement of goodwill.
The concept of product markup is essential to:
a. demand-oriented pricing b. supply-oriented pricing c. cost-oriented pricing d. sales-oriented pricing e. break even analysis