An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In terms of the communication model, the sender of this message is _______
a) Melina Kanakaredes
B) Ladies' Home Journal
C) readers who redeem the $1-off coupon
D) Maybelline
E) the target market to which Melina Kanakaredes appeals
D
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Which aspect of ethical climate is typified by the statement, “everyone is expected to stick by company rules and procedures”?
A. caring B. rules C. independence D. law and code
The credit balance in Cash Short and Over at the end of an accounting period is reported as ________
a. an expense on the income statement b. an asset on the balance sheet c. income on the income statement d. a liability on the balance sheet
Relatively habitual routine consumer behavior
a. is best predicted from past behavior b. occurs with relatively cognitive evaluation c. is low involvement behavior d. is aligned with incidental learning theory e. all of the above
Renata is the go-to person at her company for issues related to staffing, development, appraisals, rewards, and team building. She has good interpersonal skills and has expert knowledge in the areas of performance measurement and communication. In the context of the competencies required of HR managers, Renata has developed
A. personal credibility. B. HR mastery. C. business mastery. D. change mastery.