Jeans makers successfully linked "Wear Denim to Work Day" with fund-raising efforts for key women's charities to promote themselves as social responsible corporations and sell more jeans

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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“I should listen when Danica tells me about her experiences. I really have no idea what it’s like to be a woman,” says Jorge. Jorge is demonstrating ______.

a. using I-messages b. indexing c. owning d. perspective taking

Communication & Mass Media

The principle of primacy-recency has to do with ________

A) the importance of the introduction and the conclusion B) reinforcement and clarification of the message C) audience attention levels during a speech D) all of the above

Communication & Mass Media

The disadvantage of a flip chart is that it cannot be prepared in advance

Indicate whether the statement is true or false

Communication & Mass Media

The “uses and gratifications” approach focuses on ______.

A. what people are doing with media B. who is controlling the media C. why people are using media D. both what people are doing with media and why people are using media

Communication & Mass Media