The degree to which a marketing strategy is successful will be detected first by ________

A) gains or losses in revenue
B) market metrics that track customer satisfaction, retention and perceptions of value
C) the financial performance measure of cash flow
D) shareholder value
E) net profit


B

Business

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In the liquidating process, any uncollected cash becomes a loss to the partnership and is divided among the remaining partners' capital balances based on their income-sharing ratio

Indicate whether the statement is true or false

Business

Jeniffer, a supervisor of a customer service team, is concerned about Mark's performance. She decides to talk to Mark and schedules a meeting with him. If Jeniffer is using the directive counseling approach, which of the following should be Jeniffer's first step?

A. She should primarily just listen to Mark. B. She should ask Mark questions about his problem. C. She should propose possible solutions to Mark's problem. D. She should encourage Mark to look for the source of the problem.

Business

Mary pays $25,000 and secures a mortgage note for $75,000 to purchase a vacation home. She pays $200 to her attorney for reviewing the purchase agreement and $1,500 in points to the mortgage company. Mary's initial basis in the vacation home is:

A. $- 0 -. B. $25,000. C. $26,700. D. $100,200. E. $101,700.

Business

Project X's IRR is 19% and Project Y's IRR is 17%. The projects have the same risk and the same lives, and each has constant cash flows during each year of their lives. If the WACC is 10%, Project Y has a higher NPV than X. Given this information, which of the following statements is CORRECT?

A. The crossover rate must be less than 10%. B. The crossover rate must be greater than 10%. C. If the WACC is 8%, Project X will have the higher NPV. D. If the WACC is 18%, Project Y will have the higher NPV. E. Project X is larger in the sense that it has the higher initial cost.

Business