BurgerBoy Restaurant Corporation allows its trademark to be used as part of a domain name for BurgerBoyNY, Inc, an unaffiliated company. BurgerBoyNY does not obtain ownership rights in the mark. This is
a. goodwill.
b. fair use.
c. a license.
d. a safe harbor.
c
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Excerpts from cost-volume-profit analysis of Nutshell Inc indicate fixed costs of $85,000, a contribution margin per unit of $40, a selling price of $95, and a sales level of 4,000 units. What must be the targeted level of profit?
A) $116,875 B) $103,125 C) $85,000 D) $75,000
Average collectors of an artist's miniatures will buy four new ones each year. The collectibles are available at a number of retail locations and from several catalog retailers
To ensure she gets a greater ________, the owner of The Door Gift Shop sends her customers who are collectors a postcard every time the store adds a new one to her store's inventory. A) share of communication B) segment profile C) customer allocation D) share of customer E) brand perception
A statistical z-score:
a. is effective only on normal distributions (bell curves). b. converts data to a standard scale and distribution. c. is a summarization technique that produces a single number describing each graph in a regular data table. d. All of the choices are true of statistical z-scores.
Which country is known to place more value on long-term orientation?
a. South Korea b. Denmark c. Mexico d. United States