Ritz-Carlton HotelsCesar Ritz, the founder of the original Ritz-Carlton, Boston, was known as the "king of hoteliers and the hotelier to kings." Today, there are more than 70 Ritz-Carlton hotels spanning 24 countries with 38,000 employees. These are not typical employees, though. They are described as "Ladies and Gentlemen serving Ladies and Gentlemen." Each employee participates in an intensive orientation program and recertification programs throughout their careers with the company, and many are allowed $2,000 to fix a guest's problem on the spot without managerial approval. So renowned is the Ritz way of doing business that the company offers a Leadership Center for executives and managers of other companies to learn and implement the Ritz way of customer service. It
doesn't stop with employees, though. Ritz-Carlton hotels recently launched "Give Back Getaways" in 2008 that allow guests to volunteer in locales where they are vacationing. The hotel also offers "Vow to Help Others" which is a program that donates a portion of a wedding couple's reception costs to those in need. The chief operating officer's words sum up Ritz-Carlton's philosophy best when he stated, "If we really do our job, we really don't need sales anymore. Satisfied guests are your advertising."Refer to Ritz-Carlton Hotels. The chief operating officer's statement regarding sales and advertising illustrates which marketing management philosophy embraced by this company?
A. sales
B. market
C. production
D. societal
E. promotional
Answer: B
You might also like to view...
The ability of a person to pass from one social class to another is called ________
A) status hierarchy B) plutonomy C) hedonic adaption D) social mobility
Sara, who works at WorldFly LLC, is responsible for coordinating deliveries to the distribution center. Which of the following terms best describes Sara's role?
A. Receiving B. Marking C. Ticketing D. Checking E. Dispatching
How was General Mills able to gain 25% of the European cereal market?
A) selling organic products B) sharing facilities with Kellogg C) marketing its products online D) forming a joint venture with Nestle
Indicate whether each of the following statements is true or false. (Assume a perpetual inventory system.)________ a) Transportation-out cost is a part of selling and administrative costs.________ b) When transportation-out cost is incurred, the balance in the inventory account increases.________ c) When transportation-in cost is incurred, the balance in the inventory account increases.________ d) When the transportation-out cost is incurred, the balance in the cost of goods sold account increases.________ e. Transportation-in cost is a part of selling and administrative costs.
What will be an ideal response?