In 2012, the PRSA published the following definition of public relations: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In a brief essay, discuss the different elements of this definition and explain the meaning or significance of each.
What will be an ideal response?
At its heart, public relations is, in fact, a business process that keeps the interests of all parties in mind. It is “strategic”, not tactical. It is a “relationship”—not a one-way street where pronouncements of policies are taken verbatim. And, it is a “process” that occurs over time, not a transaction or isolated event or activity. These distinctions convey a “give and take” relationship where the interests of all parties are addressed and communications goals are achieved within the context of that relationship.
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A speech designed to influence listeners' beliefs or actions is a speech to __________
Fill in the blanks with correct word
Every communication act contains an ethical dimension
a. True b. False
Perception is the process of acquiring and interpreting information from sensory data
Indicate whether the statement is true or false