WD40 offers a Smart Straw version of its popular multipurpose lubricant with a built-in straw that pops up for use. This is an example of which of the following main strategies for growing the core of the business?
A) Make the core of the brand as distinctive as possible.
B) Drive distribution through both existing and new channels.
C) Offer the core product in new formats or versions.
D) Increase costs and revenue.
E) Expand to another geographic region.
C
You might also like to view...
Funds on deposit and available for use are known as good funds
Indicate whether the statement is true or false
Negotiators sometimes begin to rely too heavily on arbitration as a means of settling their contract disputes, rather than working hard to come to their own agreement. This is known as the chilling effect.
Answer the following statement true (T) or false (F)
The most controversial form of trade allowance is the off-invoice allowance
Indicate whether the statement is true or false
Standards are more widely used for nonmanufacturing expenses than for manufacturing costs
Indicate whether the statement is true or false