Scenario 16.2 Use the following to answer the questions. The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the Internet. It currently serves
over 1.9 million bank accounts. Refer to Scenario 16.2. If State Farm Bank decided that it wanted to increase its number of bank customers by 10% in the coming year, it would most likely use the ____ approach to advertising allocation.
A. arbitrary
B. competition-matching
C. objective-and-task
D. percent-of-sales
E. percent-of-customer
Answer: C
You might also like to view...
"Will you need one box of nails or two to go with those roofing shingles?" is an example of an alternative-choice close.
Answer the following statement true (T) or false (F)
The anticipated purchase of a fixed asset for $400,000, with a useful life of 5 years and no residual value, is expected to yield total net income of $200,000 for the 5 years. The expected average rate of return on investment is 25.0%
Indicate whether the statement is true or false
Which of the following is a difference between arbitration and minitrials?
A) The disputants are not represented by legal counsel in a minitrial, unlike in arbitration. B) The parties are more likely to be involved in direct communication during arbitration than in minitrials. C) The neutral party in arbitration is appointed by a court, but they are selected by the disputants in a minitrial. D) The neutral adviser in minitrials provides an opinion on the case, whereas the arbitrator delivers a binding decision.
A license is a contract that transfers complete rights in intellectual property and informational rights.
Answer the following statement true (T) or false (F)