There are many more consumer markets than business-to-business (B2B) markets
Indicate whether the statement is true or false
FALSE
Explanation: There are many more B2B markets compared to consumer markets because virtually all consumer products go through a number of distributors or wholesalers before reaching the final consumer at a retail outlet. Each time an unfinished product is bought and sold through the many stages of a product's development, a separate B2B market exists. This creates many transactions and markets.
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To be branded, products must be differentiated. List the possible ways that physical products can be differentiated
What will be an ideal response?
Liquidity means having enough funds on hand to pay debts when they fall due
Indicate whether the statement is true or false
A broad principle that requires identifying the activities of a business with specific time periods such as months, quarters, or years is the:
A. Expense recognition (matching) principle. B. Time period assumption. C. Operating cycle of a business. D. Accrual basis of accounting. E. Going-concern assumption.
Business use of instant messaging (IM) ________
A) is restricted for informal communication only B) is expected to decline in coming years C) allows employees to communicate real-time information D) is typically recommended for sharing confidential information E) is not allowed for formal communication