Describe the three characteristics that advertising appeals should have?
What will be an ideal response?
Advertising appeals should be meaningful, believable, and distinctive. Meaningful appeals point out benefits that make the product more desirable or interesting to consumers. Believable appeals lead consumers to believe that the product or service will deliver the promised benefits. Finally, distinctive appeals should tell how the product is better than the competing brands.
You might also like to view...
The cost that firms incur to change prices is referred to as
A. ?menu costs. B. ?inflation tax. C. ?pseudo costs. D. ?transaction costs.
The realizable value refers to the accounts receivable amount expected to be received.
Answer the following statement true (T) or false (F)
Which of the following would NOT be an example of March’s notion of adaptive ‘exploration’
a. Risk-Taking b. Cutting wages to improve profits c. Total Quality Management d. Self-Managing Work Teams
Truck Transport Company is subject to a decision by the National Labor Relations Board. Truck Transport appeals the decision, arguing that it is arbitrary and capricious. This could mean that the decision
A. followed a consideration of legally appropriate factors. B. justifiably changed the agency's prior policy. C. was accompanied by a rational explanation. D. was plainly contrary to the evidence.