The Dyson Company, manufacturer of high-priced vacuum cleaners, has developed a promotional program with both push and pull policies. Dyson only sells its products through retailers who carry high-end household electronics items. For the push policy, Dyson will most likely use ____________; for the pull policy, Dyson will use ___________.
A. personal selling done by the retailer; rebates to the customer
B. a bonus to the retailer for every Dyson vacuum sold; personal selling done by the retailer's employees
C. advertising and personal selling; rebates to the customer
D. sales promotion; personal selling done by the retailer's employees
E. direct marketing; discounts to the retailer
Answer: B
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