Marketing will NOT happen unless
A. an economy is market-directed rather than command.
B. two or more parties each have something they want to exchange for something else.
C. collaborators are present to simplify exchange.
D. e-commerce is flourishing.
E. intermediaries are present to facilitate exchange.
Answer: B
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The ________ refer(s) to all the individuals and units that play a role in the purchase decision-making process
A) users B) influencers C) buying center D) gatekeepers E) systems sellers
As a result of his participation in a nonprofit organization’s program to assist underserved youth, Greg graduated from college. This is an example of a/an ______.
A. input B. activity C. outcome D. common indicator
The value of fixed assets (such as plant, property, and equipment) included in total assets on the statement of financial position is the
a. loan value b. wholesale or liquidation value c. real estate tax basis assessment d. acquisition cost reduced by accumulated deprecation e. current net realizable value
An artificial, computer-generated environment in which the user has the impression of being a part of the environment is referred as ______________________________
Fill in the blank(s) with correct word