________ tests are complex methods of measuring advertising effectiveness through inquiries in which variations of an ad appear in different copies of the same newspaper or magazine.
A. Recall
B. Split-run
C. Portfolio
D. Recognition
E. Comprehension
Answer: B
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Interest expense is computed annually when a bond is issued for other than its face value. For a bond issued at a discount, how will this component change as the bond approaches maturity?
a. decrease b. increase c. remain constant d. not enough information given to decide
Rehearsal of a sales presentation is not important if the presentation is well planned
Indicate whether the statement is true or false
Intent is not required for a product disparagement claim
Indicate whether the statement is true or false
________ reduce costs and maintain low prices by buying opportunistically from manufacturers with excess inventory, offering limited assortments of household goods and groceries, as well as health and beauty aids.
A. Convenience stores B. Extreme-value retailers C. Factory outlets D. Specialty stores E. Category killers