What is the likely advantage of using online focus groups in marketing research?
A. Domination of the group by an aggressive individual is less likely to happen.
B. The participants are always the representative of the broader target market.
C. People may not feel free to express their honest thoughts in groups.
D. The conclusions reached through a session do not vary depending on who watches it.
E. The results of the research can be measured objectively.
Answer: A
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In order to be prepared for a potential disaster, businesses should ________.
A. make customers responsible for their contingency plans B. avoid storing vital information and data on the cloud C. create a preparedness program for the business D. wait until a natural disaster strikes to see how employees react
Martin is in charge at a college radio station. He knows most listeners are not tuned in on Saturday mornings, so he always schedules alternative news stories at that time. Martin is a(n) ______.
A. change agent B. gatekeeper C. opinion leader D. none of these
How do personality tests differ from integrity tests?
a. They make greater use of hypothetical situations. b. They are more likely to use a Likert Scale for grading. c. They give a broader understanding of the candidate. d. They deal less with ethics and more with wants and goals.
When using the periodic inventory method, which of the following generally would NOT be separately accounted for in the computation of cost of goods sold?
a. Trade discounts applicable to purchases during the period b. Cash (purchase) discounts taken during the period c. Purchase returns and allowances of merchandise during the period d. Cost of transportation-in for merchandise purchases during the period